With a rare combination of deep technical skills, business savvy, and creative thinking, I have established myself as a highly skilled product professional. My strong work ethic and desire to push the boundaries of innovation have enabled me to act as a top product consultant for numerous successful businesses in Australia, including startups, scale-ups, and corporates. As a natural leader who can inspire and motivate cross-functional teams, I have excelled in executive roles, including Chief Product and Operations Officer. My consultative leadership style and ability to quickly build trust and rapport have allowed me to drive significant change in organisations.

Work experience

Consulting & Contract Engagements

Various - present

Ahoy Club - Disruptive yacht two-sided marketplace (Yacht chartering and brokering)

Product operations change management and platform uplift, analysis, and strategic guide of spin-out opportunity. User cohort analysis. Setup ML function

Ankor.io - Yacht chartering SAAS (Ahoy spin out) -

Product discovery, definition, delivery, and operations, Strategic guide

CBA (x15 ventures) - Product discovery and validation for innovative new tech-based home maintenance service.

MYOB - Product discovery, definition, validation, and delivery. First cloud-based product for accountants (Stat Reporter)

IAG - Product discovery, definition, and validation for rostering platform.

QBE - product coaching on definition and validation

Serenade

Head of Product

09/2022 – 12/2022 - laid off

Serenade is a disruptive web3 music startup and two-sided marketplace.

Product market fit validation

standing up of product ops and process (ideation - delivery)

strategic playbook for the next six months leading into the funding round.

Data and analytics uplift.

Backlog management, prioritisation and production of user stories and acceptance criteria.

Management of UX/UI

Born Creators Group (contract role)

Endspace – Agency Principal / Senior Product Manager

04/2022 – 10/2022

Born Creators Group is a leading international boutique digital agency.

As the Endspace Agency Principal, I was tasked with uplifting the agency from a small startup and poising it to enter scale-up mode.

Acted as Senior Product manager on key customer engagements.

Implemented end-to-end product discovery and delivery best practices processes

Planned, built and hired the local product management team and coached new hires on product management principles.

Planned, built and hired the international engineering team as well as organised them into workable squads.

Implemented engineering best practices from PR review templates to CI/CD and DevOps setup guides as well as engineering excellence programs

Led solution design and architecture for key client mobile, SaaS and web apps ensuring scalability and reliability

Coached team on how to handle product management and roadmap development for key customers ensuring alignment and successful delivery of business strategy.

Designed and led development until hand over to engineering lead of the agency’s internal job, billing and team management system bringing together and in most cases eliminating disparate off-the-shelf systems.

Hired and mentored the data science function, and led the development of a deep AI product

Avant Mutual

Chief Product & Operations Officer

08/2020 – 05/2022 -

Led innovation in healthcare administration, defining the future vision and applications needed to support better patient care by making healthcare simpler, safer, and more efficient.

Defined the strategic direction, scope, and success metrics for the company's suite of products, and led their implementation, road mapping, and prioritization.

Managed a team of product managers, designers, and developers, driving the delivery of high-quality products and platforms on time and within budget.

Improved customer satisfaction and retention by redesigning the customer journey and implementing new self-service tools.

Collaborated with the CEO and senior leadership team to develop and execute the company's long-term product vision. Key achievements:

Stood up the entire product team, and redefined the customer success team, including the integration of an offshore squad.

NPS from - 25 to +50

ARR increased by 30% due to the implementation of a new pricing structure

Started with 500 paying and 0 free, Left with 1800 subscriptions and 1500 free accounts

Introduced data capture and analytics operation, a strategic digital adoption program and self-service customer onboarding

Uplift product delivery process end to end, including the introduction of an accurate, agile process and CI / CD

P&L responsibility and cost control of product development and discovery

Lead sales discussions for key customers and attended conferences to help the sales team uncover opportunities and demo product features most relevant to the prospect

Regular reporting to the CEO and board of directors

Assisted marketing team in product messaging and channel selection

Lead the change into agile development

Re-architected customer success team and introduced efficient and effective processes

Introduced voice of the customer programs, including regular interviews with users and users of competitor products and master classes for power users.

Input on technical design and data structures ensuring alignment with product vision as well as scalability and stability

Input on front and backend tech stacks

Setup the data function, and pioneered the introduction of ML

CINE-Q ▪ Sydney

Co-Founder / Chief Product & Technical Officer – Product

Co-founded a mar-tech startup, which was a video generation platform capable of generating 1000s of personalized videos at a time based on a base video with iterations driven from customer data.

Designed and architected the technical solution

Choose the relevant tech stacks

Hired and managed the engineering team

Agile project management

Product vision

End to end product management from discovery to delivery

Delivered product to market

Hired and mentored Data scientists and lead the ML and AI discovery team

Devised product-led growth strategy

80 paying customers and 400 free tier users

The Crowd Co. ▪ Sydney

General Manager - Product

11/2017 – 08/2020

The Crowd Co. is an immensely successful startup hybrid marketing/tech agency that boasts some of Australia's biggest brands as marketing and development clients including Woolworth's Group.

As GM overseeing the product delivery business unit, I have increased efficiencies within the business greatly and created synergy amongst the business's various departments through the introduction of process and governance. In addition to this, I have acted as the principal Product manager of several SaaS products and applications created and maintained for enterprise clients such as Woolworths Group in Australia and internationally.

Along with being hands-on and overseeing various projects, and campaigns as well as architecting the introduction of TCC into overseas markets I have successfully taken the board’s vision and adapted it into actionable steps for each business unit.

Under my direction, the business has doubled in turnover and margins are at their healthiest ever.

Overseen the expansion and operations of the  businesses professional services offering

Ensured that with business growth key hires were made and the recruitment process made certain only the right talent was hired.

Key contact for major TCC's major clients, the accounts which I managed saw customer satisfaction scores rise to the highest within the business.

Assembled a team of creatives and engineers to deliver market-leading products.

Assembled a team of highly driven and successful Business Development Managers focusing on product engagements.

Oversaw expansion of the business into the NZ market

Key Responsibilities:

Overall business management

P&L - $10 million

Assembling, mentoring and leading the Senior Leadership team

Introduction of Managed Service Contracts for development clients (including Woolworths Group)

Developing sales capability - including lead generation/nurturing

Developing technical capability

C-suite negotiations

Management and nurturing of key partnerships

Mentoring and process uplift of product delivery teams

Mentoring and hiring engineering teams

Solution and architecture design on customer digital products including WooliesX

Lead the ML and AI teams to deliver excellent product outcomes

Collaborated with the engineering manager on the selection of tech stacks for various customers ensuring alignment with customer strategy, scalability and stability.

SINT ▪ Sydney

Director - Product and Marketing (co-founder)

01/2016 – 06/2018

Secom Technology ▪ Sydney

Head of Product and marketing

01/2013 – 11/2017

Secom Technology ▪ Sydney

Service Delivery / Business Development Manager

01/2011 – 01/2013

Education

UTS ▪ Sydney ▪ Australia

Computer Science

01/2010 – 10/2013

Australian Institute of Business ▪ Sydney ▪ Australia

MBA

05/2021 – present

Certificates

Agile Foundation / Practitioner ▪ AIM

05/2018

Effective Communication for Managers ▪ AIM

04/2016

ITIL v3 Foundation ▪ DDLS

04/2013

Volunteering

Starlight Children's Foundation

Volunteer

05/2018 – present

MOM Homeless Outreach

Organiser and Volunteer

03/2014 – present