Keywords: B2C, Physical product, Mobile app, ML, gamification, Product innovation
Everyday Rewards hub / app
Practice hub is a health-tech scale up built as a single pane of glass platform with varying integrations driven by a master API. It aims to make running a quality practice simpler, safer and more efficient.
My Role
Took the rewards hub from idea to delivery.
Built and managed the warehouse and logistics team responsible for provisioning and deployment of hubs to stores.
Built and managed the customer support team and processes.
Conducted market research to identify customer needs and competitors.
Led prototype development of the everyday rewards mobile app based on the rewards hub applicaiton.
Defined product vision, strategy and roadmaps in alignment with company goals.
Led cross-functional teams to develop and launch new products.
Collaborated with design and engineering teams to ensure product usability and quality.
Conducted A/B testing and analysed user data to inform product decisions.
Communicated product plans and progress to stakeholders, including senior leadership.
Negotiated and managed partnerships with key technology and service providers.
Developed pricing and positioning strategies for products.
Monitored market and industry trends to inform product direction.
Worked with data science teams to deliver personalisation engines.
Worked with data science. teams to deliver AI experiences.
Worked with data science teams, to deliver personalised user experiences.
Provided thought leadership in product innovation and market trends.
Outcomes over achievements
Generated 7x more joins than other channels.
Delivered higher scan rate and spend frequency.
Rewards hub joiners and users spent $50 more on average per shop when compared to personas who did not use the hub.
4% increase of non-marketable member conversion.
*I know your time is valuable so this is not a comprehensive overview but a quick highlight reel, have additional questions? give me a buzz
