Keywords: B2C2B 2-sided market place, Product strategy, Product management, Product delivery, high growth start-up, e-commerce, product marketing
Ahoy Club
Ahoy Club is the world’s leading digital yacht charter platform delivering the highest service for the best possible price, with over 3500 yachts worldwide you can experience luxury at the touch of your fingertips. It is their tech products where the true magic happens enabling them to fulfil their promise of “any yacht, any where”
My Role
Conducted market research to identify customer needs and competitors.
Defined product vision, strategy and roadmaps in alignment with company goals.
Led off shore cross-functional teams to develop and launch new features and optimise current ones.
Managed product life cycle, from ideation to delivery, and end-of-life for certain features.
Collaborated with design and engineering teams to ensure product usability and quality.
Conducted A/B testing and analysed user data to inform product decisions.
Communicated product plans and progress to stakeholders, including CEO.
Led a UX program to re-design user workflows to optimise for conversions.
“On the tools” producing product artefacts including user stories, mock-ups and spec sheets.
Backlog management and prioritisation.
Monitored market and industry trends to inform product direction.
Acted as a representative of the product internally.
Project managed delivery using AGILE principles.
Product marketing activities.
Outcomes over achievements
Introduction of new back-end product features increased agent efficiency and accuracy by 50%
Optimisation of workflows led to 25% increase in conversion rates
Introduction of affiliate program self-serve product increased supply side 25%
Cut previous cost of product definition and delivery by 60%
Time from product definition to delivery cut from 3 months to 4 weeks
*I know your time is valuable so this is not a comprehensive overview but a quick highlight reel, have additional questions? give me a buzz
