Keywords: B2C2C 2-sided market place, Web 3, Block chain, NFT, Product strategy, Product management, Product delivery
Serenade
Serenade is a web 3 music nft marketplace selling their property product digital pressings. A digital pressing is a new way to experience music that unites artists and fans through a collectible format. Pressings include full length audio, artwork, inclusion in the intimate community of owners, as well as the option to redeem unlockable rewards.
My Role
Developed and implemented product management processes and methodologies.
“On the tools” producing product artefacts including user stories, mock-ups and spec sheets
Worked with CEO to develop over-arching product strategy.
Backlog and initiative prioritisation.
Established product vision and strategy for the company.
Worked with senior leadership to align product roadmaps with company goals.
Collaborated with cross-functional teams to ensure successful product launches.
Monitored market and competitor activities to inform product decisions.
Monitored twitter and Discord community to inform product decisions.
Conducted market research to identify customer needs and pain points.
Managed product portfolios.
Introduced an analytics and data tracking program.
Analysed product performance data to inform ongoing product improvements.
Facilitated effective communication and collaboration between product and other departments.
Outcomes over achievements
Conversion of output based to outcome based roadmap.
OKrs aligned with product strategy and outcome based roadmap.
Increase in conversions by 10%.
Solved pain points between product/design and engineering.
A backlog of well-written and clearly defined user stories aligned with key initiatives.
6 months of clearly laid out strategic product planning in the form of a step by step to winning the market
*I know your time is valuable so this is not a comprehensive overview but a quick highlight reel, have additional questions? give me a buzz
